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Ad Trend

Choosing ideal ad sizes for displaying ads to users is probably one of the most important things that publishers have to pay attention to. Today, a large variety of&nbsp;<a href="https://www.adpushup.com/blog/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads/">banner ad sizes</a>&nbsp;is available, but that does not mean that the task is simplified.&nbsp;
If anything, having more choices can be more confusing. Ideally, publishers should first be aware about their inventory and website. For example, the type of the website (heavy reading content or infographic-based) can be a determining factor for choosing the right banner ad sizes or formats.&nbsp;
Other than that, having knowledge about the different banner ad sizes can also be of help for publishers. Due to this, we have tried to explain the different ad sizes that publishers have at their disposal right now, in addition to talking about banner ad sizes that perform the best, in this blog.&nbsp;
Before moving on to ad sizes, here&rsquo;s a bit of introduction to banner advertising.
Banner Advertising
The term specifically refers to the use of rectangular ad sizes for displaying ads. The ad creative can be an image, text, or a combination of both these things. However, publishers might have noticed that image-based banner ads are the most popular. The reasons for the widespread use of banner ads in the ad tech industry are that they can effectively help in building brand value, easy to implement, and can be used for&nbsp;retargeting.&nbsp;
Publishers should also note that while the terms &lsquo;banner ads&rsquo; and &lsquo;display ads&rsquo; are often used interchangeably in the ad tech industry there is a slight difference between them. The major difference lies in the fact that banner ads are a subset of display advertising. Display ads can be banner ads, interstitials, or video ads. In the current scenario, the term banner ads is primarily used to refer to different ad sizes.&nbsp;
Wish to grow your ad revenue by 30% or more?
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Banner Ad Sizes
The table below shows the different types of banner ads for desktop and mobile:
<table width="536">
<thead>
<tr>
<td>
Name
</td>
<td>
Size (Px)
</td>
<td>
Visual Representation
</td>
</tr>
</thead>
<tbody>
<tr>
<td>
Medium Rectangle
</td>
<td>
300&times;250
</td>
</tr>
<tr>
<td>
Leaderboard
</td>
<td>
728&times;90
</td>
</tr>
<tr>
<td>
Wide Skyscraper
</td>
<td>
160&times;600
</td>
</tr>
<tr>
<td>
Half Page
</td>
<td>
300&times;600
</td>
</tr>
<tr>
<td>
Large Rectangle
</td>
<td>
336&times;280
</td>
</tr>
<tr>
<td>
Billboard
</td>
<td>
970&times;250&nbsp;
</td>
</tr>
<tr>
<td>
Banner
</td>
<td>
468&times;60
</td>
</tr>
<tr>
<td>
Half Banner
</td>
<td>
234&times;60
</td>
</tr>
<tr>
<td>
Skyscraper
</td>
<td>
120&times;600
</td>
</tr>
<tr>
<td>
Vertical Banner
</td>
<td>
120&times;240
</td>
</tr>
<tr>
<td>
Portrait
</td>
<td>
300&times;1050
</td>
</tr>
<tr>
<td>
Large Leaderboard
</td>
<td>
970&times;90
</td>
</tr>
<tr>
<td>
Square
</td>
<td>
250&times;250
</td>
</tr>
<tr>
<td>
Small Square
</td>
<td>
200&times;200
</td>
</tr>
<tr>
<td>
Small Rectangle
</td>
<td>
180&times;150
</td>
</tr>
<tr>
<td>
Button
</td>
<td>
125&times;125
</td>
</tr>
</tbody>
</table>
Mobile Banner Ad Sizes
<table width="536">
<thead>
<tr>
<td>
Name
</td>
<td>
Size (Px)
</td>
<td>
Visual Representation
</td>
</tr>
</thead>
<tbody>
<tr>
<td>
Mobile Leaderboard
</td>
<td>
320&times;50
</td>
</tr>
<tr>
<td>
Mobile Full Page Flex
</td>
<td>
320&times;320
</td>
</tr>
<tr>
<td>
Large Mobile Banner
</td>
<td>
320&times;100
</td>
</tr>
<tr>
<td>
Square
</td>
<td>
250&times;250
</td>
</tr>
<tr>
<td>
Small Square
</td>
<td>
200&times;200
</td>
</tr>
</tbody>
</table>
Top Performing Banner Ad Sizes
So, publishers do have a lot of options to choose from when it comes to banner ad sizes, but they need to see which ad size or sizes will give them the best results. Furthermore, some ad sizes are bound to perform better than others which can be because of a lot of reasons, for example, their placement. To give publishers some idea about what ad sizes can help them earn more revenue, below is some information about the banner ad sizes that perform best:
Medium Rectangle (300&times;250)
This ad size is considered to be the best performing ad size, which is also why it is expensive. In order to leverage this ad size advantageously, it is advisable to put it above the fold. By doing so, publishers can expect high CPMs. Additionally, if you use a medium rectangle along with a leaderboard ad, you can get higher revenue.
Other than this, the large rectangle (336&times;280) is also a popular ad format. This banner ad size is quite similar to medium rectangle, but gives room for more content.&nbsp;
Leaderboard (728&times;90)
Being a part of IAB standard ad units,&nbsp;leaderboard ads&nbsp;can be easily implemented. Moreover, the demand for these ad units is incredibly high in the market, which means the buying and selling process becomes easy.&nbsp;
Leaderboards usually appear on the top of the page and therefore can be seen instantly by the user as they open the website. This being said, publishers can also experiment with placing these ads in between the main content and at the bottom to get better results.&nbsp;
Wide Skyscraper (160&times;600)
Also known as &lsquo;large skyscrapers&rsquo;, wide skyscrapers are another popular banner ad size. They are mostly placed on the side of the page and remain in view even if the user scrolls down the page, thereby ensuring improved&nbsp;ad viewability. 
Wide skyscrapers came into existence to replace the conventional skyscrapers (120&times;600), as the latter didn&rsquo;t provide much space for content. However, it is not advisable to completely ignore skyscrapers, since they can also give good returns to publishers.&nbsp;
Mobile Leaderboard (320&times;50)
Mobile leaderboards are one of the most popular ad sizes or mobile, despite the fact that they are the smaller mobile banner ads. On Google AdSense, these ads are listed as anchor ads, meaning that they stick to the bottom of the page and remain in view as the user scrolls down.&nbsp;
Mobile leaderboard ads are known for providing good user experience and are a good way to&nbsp;monetize mobile websites.&nbsp;
Best Practices for Effective Banner Advertising
<ul>
<li>A/B testing:&nbsp;In the previous section, we talked about banner ads that perform best. Although it is advisable to use popular ad sizes, publishers should not solely rely on them. It may better well be that some other ad format is performing better for a particular website based on the type of the content. So, publishers need to check properly which ad sizes are ideal for their websites.</li>
<li>Deal with Banner Blindness:&nbsp;Banner blindness&nbsp;is a common phenomenon associated with banner ads, since they are displayed constantly to the user. Eventually, users start to ignore ads which leads to reduced ad viewability. This can seriously hurt publishers&rsquo; revenue generation potential. Therefore, in order to ensure that banner blindness doesn&rsquo;t become a problem, publishers need to keep experimenting with their&nbsp;ad placements. For example, placing a leaderboard below the fold can be helpful.&nbsp;</li>
<li>Use ideal ad sizes for mobile:&nbsp;As important as mobile web monetization is in this era, it can also be terribly tricky. The most important thing publishers need to keep in mind is to ensure that mobile ads are not intrusive in any way, as that can ruin the whole page experience. In addition to this, it is important to provide users with a clear-cut way to get rid of the ad, if they want to do so.</li>
</ul>
Conclusion
The reason why banner advertising is a popular choice for publishers and advertising is the ease of implementation and high revenue potential. The large variety of banner ad sizes provides publishers with a way to monetize their website in diverse ways.&nbsp;
However, it is always better to understand your inventory before going for any specific ad size. Even if you come across an ad size that is proving to be fruitful, experimenting with other sizes is a good way to go about website optimization.&nbsp;

Top performing banner ad sizes in 2021 (forecast)

Push Notification ad is always notices users & gains a best effect. But, how does it bring for Publisher & Advertiser?
Working With Push Notifications as a Publisher or Advertiser
Designed as alerts, the messages materialize in the notification center. Apps running in the background or online servers send these notifications. The essence is to furnish well-timed updates and information.
What Purpose Do They Serve?
The primary purpose is triggering re-engagements. An e-commerce website may decide to run different Black Friday offers. Sending alerts to opted-in users may generate traffic resulting in increased sales. Publishing websites get to notify users about recent posts.
Loyal blog readers, for instance, may need constant updates on new articles. Push alerts are more immediate and noticeable than newsletters. They show up on the user's main screen. On Gmail, brand emails often get lost in inbox categories such as social or promotion.
&nbsp;Advertisers may utilize the publisher's push notification system to reach their subscribed users. App developers generate in-app and utility alerts.
Work of a Push Notification Platform
Setting up a push service requires some skill. Rather than hiring developers, publishers seek services from a dedicated push notification platform.
Devices &amp; Popular Browsers With Web Push
Most offer cross-platform push notification services. It means alerts will reach users regardless of the browser and device used to opt-in. Still, the alerts may display differently on Windows, macOS, or Android. Notice that iOS was not mentioned. Apple doesn't allow installed web browsers on its iOS devices to display web alerts. They can be used with the following platforms.
<ul>
<li>Android</li>
<li>macOS</li>
<li>Windows 10</li>
<li>Windows 7</li>
</ul>
Browsers:
<ul>
<li>Chrome</li>
<li>Opera</li>
<li>Firefox</li>
<li>Edge</li>
<li>Safari &ndash; on macOS</li>
</ul>
Requesting Permission &amp; Message Delivery Process
With web pushes, permission must be obtained. Upon visiting a site, for instance, the browser sends an alert stating &ldquo;ABC.com wants to show or send alerts.&rdquo; You click allow or block. Highly-engaged people tend to opt-in for further communications.
Granting permission means the service can remit messages to the browser push service. The browser's push API interacts with the device's notification API to display messages. Complex tasks occur in the background, including waking up the correct service worker.
Web pushes show up in the device's notification feed. End users can interact with the message either by clicking or closing it. Positive interactions launch the browser and redirect users to the contained URL.
How Are Push Ads Formatted?
The main components of a push notification include:&nbsp;
<ul>
<li>Description: Contains the main message. It may communicate a pending app update or product offer. Making it descriptive prompts user action. Emojis may be used in the description.</li>
<li>Image: The icon or image adds visual appeal.</li>
<li>Title: When creating push ads, titles are also available.</li>
</ul>
Talking About Strategy
Websites must consider the number and value of alerts. Some sources recommend limiting the frequency to one alert per day or one push per week. Why? People disable alerts when websites send them in high frequency. It makes them too annoying. Like text messages, on reception, the mobile device buzzes and vibrates. The user will check their device. This interrupts and draws their attention from another activity. They may be busy at work, for example.
Limiting interruptions may mean more long-term interactions with recipients. You hold them off from disabling further communication from your website by not annoying them.
What Advertisers Need to Know Before Running Campaigns in This Format
Message delivery scores are high as messages are remitted without fail. Offline users can still receive alerts when they're online again. Unlike banner ads, they are much harder to ignore. People may even view new communications from their lock screens before unlocking their phones. On Windows10, messages pop-up for about 5 seconds. The OS then shelves them in the notification center.
Advertisers will appreciate the low bidding prices. On TaroAds, for instance, the starting&nbsp;bid&nbsp;for push is as low as&nbsp;$0.001 per click.&nbsp;Brands&nbsp;can also&nbsp;pay&nbsp;for&nbsp;impressions&nbsp;on the platform (so, CPM or CPC are available).
Getting started with a modest advertising budget is possible. Many verticals are suited to push. Marketers should also prioritize good targeting and set correct time zones for campaigns.
What Publishers Should Know Before Signing on to an Ad Push Platform
Publishers don&rsquo;t necessarily need websites pre-configured with push services allowing them to send out notifications or databases of subscribed visitors. However, the domain must be&nbsp;HTTPS enabled&nbsp;for web pushes to function. The network provides the required&nbsp;ad code.
When partnering with TaroAds, publishers can&nbsp;customize&nbsp;the&nbsp;frequency&nbsp;of push ads. They must carefully set the frequency. Showing more ads generates more income. But it may drive users to opt-out from receiving their messages.&nbsp;Sign up&nbsp;as an advertiser or publisher at no cost on TaroAds today.

Push Notifications For Publishers & Advertisers

If at all, you are considering a media entry or a visual foray in 2021
 then, this is what you need to consider for better recognition and
 performance.


 Trend-1: Internet Consumption Will be at 52% - Believe it or not, year 2021
 is an era mainly dedicated for netizens and their fellowship! If you want
 yourself or your organization or your brand or anything for that matter to
 reach its potential, then projecting yourself on the Internet platform is
 what you need.
 
 
 Not alone that, this is also your perfect chance to earn name and fame
 across various horizons and boundaries at a short period of time

<h5>
 Possibilities:
</h5>

 » <a href="https://www.netflix.com/in/" target="_blank">NETFLIX:</a> If you
 want your plot or story or dramas or operas to be heard and felt, then this
 is your zone. Netflix on the whole encourages creative and


 »
 <a href="https://www.youtube.com/premium" target="_blank">
 YOU TUBE VIDEOS:
 </a>
 Right from advertisements to that of documentaries everything has a place
 in You Tube. So, this is your perfect chance if you want to be a global
 star.


 Trend-2: Television Viewership Projected At 27% -Though the television
 viewership is slightly lower when compared to the internet usage, one can
 boldly say that Television is also the next destination if you want to be
 that
 <a
 href="https://www.urbandictionary.com/define.php?term=Wannabe"
 target="_blank"
 >
 ‘WANNABE PERSON’
 </a>
 who wants to set in a trend that matches with viewership and better
 audience persona
 
 
 In addition to that television gives you the advantage of visual presence
 that you can harness in no time. So leverage the chance in favor of you!

<h5>
 Possibilities:
</h5>

 »
 <a
 href="https://www.quora.com/Why-are-TV-serials-called-soap"
 target="_blank"
 >
 DAILY SOAPS:
 </a>
 This is a great chance for you to project yourself from various dimensions.
 Plus it also enables you to set a mark in the media industry and publicity
 dimensions.


 »
 <a
 href="https://www.ndtv.com/video/list/shows/walk-the-talk"
 target="_blank"
 >
 WALK THE TALK SHOWS:
 </a>
 An alternate to your usual interview sessions, these walk the show sessions
 are a great way to project your media brand presence at prime times with
 thought and leadership.


 Trend-3: Outdoor Publicity to be at 7% - Surprisingly the trends gets lower
 in the upcoming days! Wondering why? The reason being we live in an era
 where everything gets digital and hence the need for outdoor publicity
 automatically goes down. Also people noticing these hoardings or
 advertisement signs are going down due to the persistent digital
 advertisements, which hovers around the Internet.
 
 
 Hence consider doing Outdoor Publicity with a tinge of innovation and
 creativity that will spread your fame!

<h5>
 Possibilities:
</h5>

 » Image Building: Conducting events, sessions that aids in audience
 attention brand focus, purchase value and retail sellingis the next best
 thing of outdoors publicity.


 » Awareness and Display: Be it a launch or any other attention seeking
 promotion that will aid your brand, outdoor publicity will be the
 acceptable solution as it brings in the needed channelization.


 Trend-4: Newspaper Advertising To Be At 6% - Given the situation and
 environmental hazards around us, it wouldn’t be a surprise if newspaper go
 paperless! Hence they getting digital in terms of promotion is round the
 corners and the trend is going to shoot up in the up-coming days!
 
 
 Thus if you are considering Newspaper as a source of advertisement, then
 analyze its overall benefits in the upcoming days for a better performance.

<h5>
 Possibilities:
</h5>

 » News: You can still approach the newspaper if at all you need some
 coverage for your happenings that can possibly convert itself into news.


 » Promotion: Nothing can beat the reputation that a newspaper offers for
 its readers. If you want to enhance your product presence to a large
 audience sect, Newspapers will be your next resort.


 Trend-5: Radio Advertisement To Be Channelized At 5% - Believe it or not,
 one of the oldest forms of communication is also going down in
 advertisement due to the digital promotions that is creating the buzz.
 
 
 Yet the power of radio advertisements can be harnessed if you can weigh
 down the possibilities on the whole.

<h5>
 Possibilities:
</h5>

 » Announcements


 » Hear The Talk Sessions


 » Verbal Advertisements


 Trend-6: Magazine Advertisements Valued At 3% - The same factors mentioned
 in radio advertisement follows here. Except that it comes with imageries
 and better layout structure


 Trend-7: Cinema Advertisement To Be Measured AT 1% - Last but not the least
 the proportion of advertisement in cinema is also said to come down by 1%
 in the next year. This again can be attributed to factors like men, money,
 material, machine etc that increases the overall costs. But if you are a
 person who believes in projecting yourself better in silver screen is what
 that defines you then consider the following factors like


 » Brand Endorsements


 » Media Management


 » Celebrity Focus


 » Event marketing that will enhance your presence in a stupendous manner


 The main purpose of this blog is to make you aware that the trend
 associated with advertisements are on the rise and they becoming digital is
 also on the cards. Hence, plan your advertisements in such a manner that
 will make you class apart!

Explore Ad trending in remaining 2021

Boost your performance campaign by mutiple ad format and smart targeting.

Advertiser

Login to Taroads account at Advertiser panel, you could create PopUnder, Push Notifications and Interstitial campaigns based on CPM, CPC and CPA pricing models.
STEP&nbsp;1&nbsp;Create the campaign
<img alt="create campaign" src="https://drive.google.com/uc?export=view&amp;id=1_FuimZ5j0WhNrAxUe5bryqVhmZeBR368" style="width: 100%;" />
STEP 2&nbsp;Create the ad
<img alt="create ad" src="https://drive.google.com/uc?export=view&amp;id=1zB-Sk4DifTkSZOjcHTPZOaaIFhoO1ezP" style="width: 100%;" />
STEP 3&nbsp;Select Ad format &amp; basic information
<img alt="ad format" src="https://drive.google.com/uc?export=view&amp;id=1VbH6PbAQtNyzID8VlfMMToZf1FjCXSNY" style="width: 100%;" />
<img alt="basic info" src="https://drive.google.com/uc?export=view&amp;id=1uUOuPnnVx7ypRMpB_5Ik9zn9BmgyWMgF" style="width: 100%;" />
<ul>
 <li>CPM Pricing:&nbsp;Cost Per Thousand Impressions - 1,000 ad impressions. This is the best option if you are trying to increase or improve your brand visibility.</li>
 <li>CPC Pricing:&nbsp;Cost Per Click - 1 ad click. This is recommended option when trying to drive traffic to your website and you know how much you are willing to pay.</li>
 <li>Ad Name:&nbsp;Should be unique name so you can search and filter in reports.</li>
 <li>Target URL:&nbsp;Your website or landing page. Add some parameters for tracking &amp; follow up.</li>
 <li>Budget Limitation:&nbsp;Ad level budget. You can set maximum spending each day by setting daily budget.</li>
 <li>1000 Impression&nbsp;Limitation:&nbsp;How many&nbsp;1000 Impression&nbsp;you expect to get - total and daily.</li>
 <li>Budget Capping:&nbsp;Give you more controls on how your budget is used. Default is no capping.</li>
 <li>1000 Impression&nbsp;Capping:&nbsp;Maximum&nbsp;1000 Impression&nbsp;you will get per time frame. Default is no capping.</li>
 <li>Default Bidding:&nbsp;Maximum dollas you willing to pay for&nbsp;1000 Impression. This can be overided by country bidding.</li>
</ul>
STEP 4&nbsp;Select targeting
<img alt="standard targeting" src="https://drive.google.com/uc?export=view&amp;id=1yllcJUl18TVa_oV0JrHi3F91zr51VQbB" style="width: 100%;" />
STEP 5&nbsp;Select audience targeting
<ul>
<li>Use audiences to show ads only for people who have visited your website earlier</li>
</ul>
<img alt="audience targeting" src="https://drive.google.com/uc?export=view&amp;id=1qr-R7I2bJ-H4xhEnmja54-YxePia69qc" style="width: 100%;" />
LAST STEP&nbsp;Finish the campaign & wait for approval
<img alt="finish" src="https://drive.google.com/uc?export=view&amp;id=1BWjLon2h8P7xZ3xvQOOmG6fSfMi5HeD5" style="width: 100%;" />
Once you completed a campaign's creation process, yeu could run ad&nbsp;A.S.A.P,&nbsp;pause &amp; schedule&nbsp;or&nbsp;save as a draft.

 Make sure the content you work with comply with our&nbsp;
 <a href="https://taroads.com/legal/privacy">
 Policy rules.
 </a>

How to start new campaign

Currently, many advertisers including corporation, SME, individual
 business… choose Facebook as an advertising channel first. Because they
 thought that Social media is more effective and made viral than Native
 banner.


 It ‘s alright! But, what do think about leveraging Facebook campaign on
 Taroads? Let ‘s show you!


 1. TaroAds gives you a soft policy


 Do you have ever been account restricted/banned by Facebook? We believe it
 was happened. It ‘s difficult to implement advertising campaign.


 Sometimes, Facebook ads are annoying and make troubles in creative policy.
 Let’s face it, you know why did Facebook make


 In TaroAds, we open creative rule with
 <a href="https://taroads.com/legal/privacy" target="_blank">
 terms and conditions
 </a>
 .


 2. Push notifications Ad


 This format is compatible on many devices and gives us impressive
 conversion rate on almost international ad networks. We highly recommend
 using this format alternatively Facebook native ads.


 3. Similar cost


 Although with TaroAds you can deposit at least $100 to start, you’re free
 to spend these funds however you like.


 And while on Facebook the minimum spend is $1 per day, no
 one says you can’t do the same on our website.


 4. Support 24/7


 We supply a support team. They’re very responsive and
 always manage to give you the most helpful answers.


 That and the fact that they only care about effectively helping you find
 answers for the services that you’re interested in.


 You can find them by email, live chat, phone, on the blog, all over our
 Social Media Channels, and even on Telegram.


 For more detail, please contact at the footer.


 5. Many exclusive program


 Become an advertiser or publisher if you are owning inventory, we always
 provide AWO programs for you!


 Every program gives you a different promotion. Follow us on Media channel
 to do not miss any.


 6. External tool integration


 It ‘s very easy to integrate your system with TaroAds. We provided API for
 your information, check it <a href="https://api.taroads.com/">here</a>.


 Beside, We are developing to integrate 3rd party into our system
 (For more information, please contact us).


 7. It’s very easy to get started with TaroAds


 All you need, to
 <a href="https://myaccount.taroads.com/" target="_blank">
 open an account
 </a>
 with us, is to fill up the registration form, set-up your preferences,
 confirm your email address, and create a password.


 Setting up and launching your first campaign
 with TaroAds is very easy. You’ll just need to choose the format, customize
 it, and set up your targeting, budget, and audience preferences.

<div>
 <hr size="2" width="100%" noshade="" align="left"/>
</div>

 Conclusion


 Sure, with Facebook you might be able to use some functions but you need to
 choose and combine to TaroAds.


 And while they might have more micro-targeting settings, ad formats,
 optimization methods, ad placements, or broader reach; we’re also
 constantly working to improve our services.


 Specially, we could flexibility cover both of advertiser and publisher,
 help you a wide network to deliver your brand, campaigns… to consistent
 users.


 Why are you waiting, connect <a href="https://taroads.com/">TaroAds</a>
 now!

Scale up facebook campaigns on Taroads

See how experienced affiliate marketers are making money. Find your inspiration with our case studies!

Learning & Case Study

Welcome to the World of Modern Advertising! What Does TaroAds Offer?


 AdTech has lately become a quite crowded industry. The key for that is the
 win-win scheme when everyone — both advertisers and publishers — benefits.
 If you are not familiar with the industry and just starting your journey to
 the world of ad buying platforms, here you’ll find the answers to your
 questions!


 How Do Ad Platforms Work?


 Ad management platforms such as TaroAds are places where both sides meet to
 achieve their main goals:

<ol start="1" type="1">
 <li>
 Advertisers
 (direct advertisers or ultimate brand owners, affiliate partners,
 representatives of Demand-Side Platform/Real-Time Bidding) distribute
 marketing materials and get traffic to their products and services.
 They receive more public attention for what they offer, which makes
 their business prosper.
 </li>
 <li>
 Publishers
 (webmasters, arbitrators, representatives of Supply-Side
 Platform/Real-Time Bidding) place these ads on their websites based on
 the traffic preferences of advertisers and earn money for users’
 actions with those ads.
 </li>
</ol>

 What’s more, users benefit from that as well. They find what they need and
 want. Advertising networks make that possible by connecting everyone in one
 place.


 What Is TaroAds 's Place in This Formula?


 TaroAds ad network is the platform that empowers millions of users to see
 businesses’ ads and helps website owners honestly earn with their usual
 activities.


 We are striving to bring advertising to its highest standards thanks to
 in-depth analysis of ad messages, traffic and its sources. We are
 constantly improving the technology of monitoring and optimizing
 advertising formats to aptly hit the target while taking care of brand
 safety for ad providers and exceptional efficiency for publishers.


 TaroAds’s ultimate goal is to contribute to advertising innovation and
 develop classic ad formats for effective monetization and conversion of
 traffic from around the world.


Before we start, here are some statistics on the TaroAds platform’s trustworthiness:

<ul type="disc">
 <li>
 21 thousand publishers
 work with us,
 </li>
 <li>
 25 thousand advertisers 
 trust us with their ads.
 </li>
</ul>

 As for our common daily activities,

<ul type="disc">
 <li>
 2 billion daily impressions
 are our average result,
 </li>
 <li>
 50 thousand
 successful advertising campaigns are
 running every day.
 </li>
</ul>

 So, let’s now consider each type of advertising for you to choose the most
 suitable option.


 TaroAds Ad Types


 We offer our partners popunder, push, in-page, and native ad options on
 various payment models.


 Popunder Ads


 This type of ad based on JavaScript has become more popular than pop-ups
 that used to be leaders not so long ago. The main cause of this is
 unhindered user access to website contents. Do you remember the times when
 you opened a website and a large banner with a tiny ‘X’ button appeared and
 blocked the contents? These are pop-ups.


 The good news is that popunder ads appear in the background, still, they
 are full-page banners.


 These ads appear once a user enters a site or clicks a specific place in
 it. One can see the ad only when the active window is minimized or closed.


 
 What are the benefits of popunder ads from the TaroAds popunder
 network?
 

<ol start="1" type="1">
 <li>
 For advertisers:
 
 - We show popunders once in 24 hours by default, which means maximum
 conversion with minimal investments.
 
 - Flexible CPM (cost per mille) rates.
 
 - The anti-fraud system with detailed analytics provided.
 </li>
 <li>
 For publishers:
 
 - High profitability and the opportunity to monetize 100% of incoming
 traffic.
 
 - Parallel work with other types of advertising.
 
 - Compatibility with Google and popularity among large web resources.
 
 - Unobtrusiveness — this format doesn’t prevent users from their smooth
 interaction with the site.
 </li>
</ol>

 Push Ads


 Push notifications are advertising messages appearing on any user’s device
 even when their browser is not active. This ad format is great for those
 who want to get the user’s consent for receiving notifications.


 Though some advertisers consider this type a bit aggressive, it works well
 with large volumes and provides high CTR, depending on the preferences that
 can be adjusted.


 
 What are the benefits of push ads from the TaroAds ad network?
 

<ol start="1" type="1">
 <li>
 For advertisers:
 
 - Large volumes of traffic. Ads get more than 2 billion impressions a
 day!
 
 - The constant influx of new users.
 
 - Low cost of one bid. This might be the most affordable type of ad.
 </li>
 <li>
 For publishers:
 
 - Always high CTR (click-through rate) thanks to delivering
 notifications to any device.
 
 - Compatibility with CPA (cost per action) and RevShare (revenue share)
 models.
 
 - The “traffic back” option is available.
 </li>
</ol>

 In-page Ads


 As we describe them at TaroAds, in-page ads are “innovative native push
 ads”. These messages are shown not on a device but on the website itself.
 This format is compatible with all platforms (even with iOS) and web
 browsers. Its main advantage is users’ loyalty.


 Though users don’t need to subscribe to in-page notifications, ad messages
 have large close buttons and only interested people click on ads.


 
 What are the benefits of in-page ads from the TaroAds ad network
 platform?
 

<ol start="1" type="1">
 <li>
 For advertisers:
 
 - Constantly changing audiences — you won’t need to often vary ad
 contents.
 
 - CTR is 25% higher than for push notifications, so you get a quarter
 more traffic!
 
 - Targeting on certain mobile operators, if you need only mobile
 (non-Wi-Fi) traffic.
 </li>
 <li>
 For publishers:
 
 - User-friendliness. Ads look native and completely fit the website UX,
 which guarantees good CTR.
 
 - Higher CPM than for other ad types.
 
 - Compatibility with Google. The SEO rates are not affected.
 </li>
</ol>

 Native Ads


 Native sponsored content commonly looks like custom texts and images that
 perfectly fit into the content and design of the resource. This is the most
 friendly non-aggressive format of digital advertising, as it is fully
 integrated with what a user wants to read about, which means high
 conversion and loyalty.


 
 What are the benefits of native ads from the TaroAds ad management
 platform?
 

<ol start="1" type="1">
 <li>
 For advertisers:
 
 - The optimum ratio of price and quality, which is suitable for testing
 new products or audiences.
 
 - Reliability in building loyal relationships between the audience and
 brands without dramatic investments.
 
 - Quick start and fast tune-up of professionally-looking campaigns.
 </li>
 <li>
 For publishers:
 
 - Customizable widgets can be placed in the most viewed parts of any
 page or website category.
 </li>
</ol>

 - Visitors’ satisfaction with naturally looking ads that won’t ever bother
 them.
 
 - Compatibility with Google.


 Key Takeaways


 As you can see from our short journey to the world of modern advertising,
 the TaroAds ad-buying platform offers businesses the widest possible
 coverage with minimal investment. We are keen on selling traffic and
 connecting publishers with thousands of advertisers who are ready to offer
 the best price for every click or impression.


 TaroAds controls the traffic quality and provides partners with reliable
 tools for campaign optimization so that you are sure that the traffic will
 convert and ads won’t bother website users. For your convenience, the
 detailed analytics on campaigns can be found in the dashboard.

<ul type="disc">
 <li>
 Should you search for new opportunities for advertisers, TaroAds offers
 API integration, geographical traffic segmentation, white- and
 blacklists automation, two-minute ads moderation, retargeting options,
 and a great variety of ad formats.
 </li>
 <li>
 Publishers can choose from 50K advertisers in the TaroAds ad network
 platform and different advertising models (RevShare, CPA, Fixed Price),
 enjoy our referral program. Everyone will be satisfied with fast and
 reliable daily (on request) and weekly withdrawals using eight payment
 methods. Also, our publishers may care about their users by selecting
 only friendly ads for their web resources.
 </li>
</ul>

 If you are looking for a reliable advertising network, you’re in the right
 place at the right time!


 Our idea is your business evolution. We know how to help your business and
 will find the best solutions to monetize and convert your traffic. As our
 slogan says, “Let’s evolve together!”

What does taroads offer

Publisher

Publishers can employ a variety of different channels to generate traffic,
but not all of these have the same potential as Mobile traffic. As a matter of fact, mobile has made up more than half of the overall global internet traffic for a few years now, with these devices accounting for 55% of the total web page views worldwide.


 In simple terms, mobile traffic has the potential to generate significant
 revenues, regardless if it’s generated through apps or mobile sites.


 Below, we’ll take a look at the characteristics that make mobile traffic a
 great option and go over the steps publishers can take to monetize this
 type of visitor.


 What Makes Mobile Traffic So Special?
 


 Before going any further, let’s take a look at the features that make
 mobile traffic a great option for publishers.


 <img
 border="0"
 width="624"
 height="351"
 src="file:///C:/Users/ZUNO/AppData/Local/Temp/msohtmlclip1/01/clip_image002.jpg"
 alt="mobile share of organic search visits by BroadbandSearch"
 />
 Image by
 <a
 href="https://www.broadbandsearch.net/blog/mobile-desktop-internet-usage-statistics"
 target="_blank"
 >
 BroadbandSearch
 </a>


 Mobile devices have become part of the human identity, so they allow
 advertisers to connect with their audiences at a personal level. Not only
 this, but mobile traffic is special because it’s:

<div>
 
 · Among the most expensive types of traffic, with iOS visitors sporting
 the highest CPM rates at the time of writing
 
 <ul>
 <li>
 One of the fastest-growing types of traffic 
 because mobile devices are becoming more affordable, which means
 more people are buying and using smartphones to access the internet
 around the world
 </li>
 <li>
 Powered by 5G technology in certain parts of the
 world, and this technology results in faster connections with
 improved range while also reducing energy consumption in the
 devices themselves
 </li>
 </ul>
 
 · Directly linked with social media users, which is
 also the fastest-growing segment of mobile internet users
 
</div>
<div>
 <hr size="2" width="100%" noshade="" align="left"/>
</div>

 Best Ways to Monetize Mobile Traffic
 


 Now that we’ve gone over the features that make mobile traffic an ideal
 choice for most publishers, let’s take a look at the top techniques you can
 use to monetize this type of visitor.

<div>
 <hr size="2" width="100%" noshade="" align="left"/>
</div>

 Website Type and Audience Preferences
 


 Just like any other type of traffic, mobile users can be monetized through
 ads. And, leading platforms like PropellerAds always develop a mobile
 version of their formats, so you can work with any type of ad you wish.


 Read more: 
 
 
 <a
 href="https://propellerads.com/blog/pub-how-to-monetize-with-interstitials/"
 target="_blank"
 >
 3 Fail-safe ways to earn with interstitials
 </a>
 
 
 


 This means that instead of focusing on the type of ad, you should really
 study the type of website and how your audience reacts to different
 formats. Once you test out a few alternatives, you’ll be able to see which
 ones produce great results as well as the options you’re better off
 eliminating.

<div>
 <hr size="2" width="100%" noshade="" align="left"/>
</div>

 The Balanced Technique or Max Profit Approach
 


 If you want to make the most money, you can always work with popunder ads.
 But, keep in mind that these are more direct, which some users don’t
 necessarily enjoy.


 Publishers that want to take a more gentle approach to monetization can opt
 for
 <a
 href="https://propellerads.com/blog/monetization-push-notifications-are-now-available-to-publishers/"
 target="_blank"
 >
 push notifications
 </a>
 ,
 <a
 href="https://propellerads.com/blog/pub-in-page-push-your-next-favorite-monetization-method/"
 target="_blank"
 >
 in-page push (IPP) notifications
 </a>
 , and
 <a
 href="https://propellerads.com/blog/pub-how-to-monetize-with-interstitials/"
 target="_blank"
 >
 interstitials
 </a>
 . Just remember that push notifications don’t work for iOS, so you’re
 always better off combining these with IPP ads.


 <img
 border="0"
 width="624"
 height="312"
 src="file:///C:/Users/ZUNO/AppData/Local/Temp/msohtmlclip1/01/clip_image004.jpg"
 alt="PropellerAds - monetization quiz"
 />


 
 
 <a
 href="https://propellerads.com/blog/pub-quiz-are-you-a-monetization-expert/"
 target="_blank"
 >
 [QUIZ] Are You a Monetization Expert?
 </a>
 
 

<div>
 <hr size="2" width="100%" noshade="" align="left"/>
</div>

 Ad Format Combination
 


 You can also combine several ad formats, but remember that you have to
 choose one main type of monetization option and then build others around
 it.


 For example, if your main bread-earner is OnClick, you can also do IPP ads
 as well as interstitials as long as you leave a 5-second delay between
 them.

<div>
 <hr size="2" width="100%" noshade="" align="left"/>
</div>

 Mobile Browser Optimization
 


 Mobile traffic usurped desktop as the leading type of global traffic over
 two years ago, so 2021 is all about mobile-first. So, you should optimize
 your site for mobile browsers, preferably using a responsive site that
 adapts the content to each user’s screen size.


 To ensure that your content is delivered in an easy-to-digest format every
 time, remember to test your site out with different browsers.


 <img
 border="0"
 width="624"
 height="312"
 src="file:///C:/Users/ZUNO/AppData/Local/Temp/msohtmlclip1/01/clip_image006.png"
 alt="Propellerads - Pusblisher trends -2021"
 />


 
 
 <a
 href="https://propellerads.com/blog/pub-hottest-publisher-trends-of-2021/"
 target="_blank"
 >
 Hottest Publisher Trends of 2021: Riding the Heat Wave
 </a>
 
 


 Chrome is the most popular, but you should also test other browsers and
 attempt to access your site through apps like Facebook, Twitter, and
 Pinterest, and messengers (and yes, these platforms have a built-in browser
 that lets users view web pages without exiting the app interface).


 This is the best way to increase your income without necessarily generating
 more traffic as every impression is super expensive.

<div>
 <hr size="2" width="100%" noshade="" align="left"/>
</div>

 GEOs and Country Tiers
 


 In this context, the GEOs are the locations from where your traffic is
 coming from. Just like desktop traffic, mobile GEOs are divided into
 different tiers that define how expensive each impression is.


 <a
 href="https://propellerads.com/blog/what-is-a-tier-of-traffic-and-what-tier-should-you-choose/"
 target="_blank"
 >
 In tier-1 countries
 </a>
 , which include the US, UK, Australia, Canada, and similar regions, are the
 most expensive GEOs. If most of your visitors come from these locations,
 you can consider yourself an extremely fortunate publisher!


 That said, there are also more remote locations like Oceania that, until
 recently, usually generate low traffic volumes. Likewise, in places like
 India and other tier-3 countries, the internet speeds are much slower, so
 you need to consider all of these factors before choosing the best ad
 format.

Ad Trend

Advertiser

Publisher

Case Study

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